SETTING THE TONE
For the moments that happen beyond the scoreboard.
Your kid doesn't need another coach.
Sometimes they just need you.
Short, interactive guides for athletes, parents and coaches — built around your sport, your child's age and the real moments youth sports families face.
FIND MY BOOKPARENT · ATHLETE · COACH · 12 SPORTS · AGES 4–18
WHAT DO YOU SAY AFTER A TOUGH GAME?
THE GAME ENDS. THE CONVERSATION DOESN'T.
“The ride home is snack time, not film study.”
“Be the face they find when they look up. Not the voice they hear when they mess up.”
“You are not watching a season. You are watching childhood happen.”
“Nobody gets bigger by making someone smaller.”
— lines from inside the books
FEATURED STORYTELLER
STORIES WITH HANK
The lessons that stay with us rarely begin with the final score.
Hank joins Setting the Tone as a featured storyteller, sharing the moments and lessons that help athletes, families and teams grow together.
WHO ARE YOU?
WHAT MOMENT ARE YOU DEALING WITH?
Every book walks through these — what to do, what not to do, and exactly what to say.
TAKE A LOOK INSIDE
SHORT. PRACTICAL. INTERACTIVE.
About 12 pages you flip through in minutes — and come back to all season.
“The ride home is snack time, not film study.”
- ✓ Lead with food and a hug
- ✓ Follow their topic
- ✓ Save coaching for practice
- ✕ Open with what they did wrong
- ✕ Quiz them about playing time
- ✕ Talk about other kids
FIND YOUR BOOK
1 · CHOOSE YOUR SPORT
2 · CHOOSE THE AGE
3 · WHO IS READING?
THE SCOREBOARD DOESN'T TELL THE WHOLE STORY.
Your athlete is learning how to…
That's what Setting the Tone is about.
FOR COACHES
THE COACH'S STANDARD
Because coaching isn't just about what happens between the lines. Guides for athletes, parents, officials, difficult conversations, standards and leadership.
COACH BETTER. COMMUNICATE BETTER. BUILD BETTER TEAMS.
OPEN THE COACH LIBRARY →TEAM EDITION
GIVE YOUR TEAM A STANDARD
What if every family heard the same message?
One team. One message. One link for every family in your club.
BUILD MY TEAM EDITION →- ✓ Team logo
- ✓ Team colors
- ✓ Coach's message
- ✓ Your sport
- ✓ Age-group links
- ✓ One link for every family
TOOLS FOR THE WHOLE SEASON
CONTINUE MY ATHLETIC JOURNEY
Explore practical tools for training, nutrition, team operations and building what comes next.
Family Food Genius
Plan family meals and shop smarter for busy weeks.
Concessions Manager
Organize inventory, volunteers and sales at the stand.
Dialed In
Build skills with focused athlete development and video insight.
Boost and Bloom
Turn ideas into products and grow your online store.
Launch Pad Pro
Create, connect and launch an online selling platform.
Strength Planner
Build a personalized speed and strength training plan.